BOC

Avurudu Ganu –Denu  At Bank of Ceylon City Branch .

In celebrating true spirit of Sinhala and Tamil Aluth Avurudu, the Bank of Ceylon has conducted traditional Avurudu ganu-Denu with all its customers on Monday 16th April 2018 at BOC branch network island wide.  BOC has invited all their customers as the most trusted bank in Sri Lanka, to come with their families to join the celebration of this tradition and enjoy the Avurudu table with its traditional refreshments that is arranged specially for them. Bank offered a gift scheme for its Ran Kekulu accountholders as well.

The main ceremony of this traditional event held at Bank of Ceylon City Brach (1St Branch of BOC) with the participation of General Manager/CEO Mr Senerath Bandara, Deputy General Manager–Sales and Channel Management – Mr C Amarasinghe, Deputy General Manager Retail Banking – Mr D M L B Dasanayake, Chief Marketing Officer- Dr Indunil Liyanage  , Assistant General  Manager – Marketing  Mr Priyal  Silva , Assistant General Manager –Western Province North Mr Sampath Perera,  and  Chief Manager – BOC  City  Branch Ms P M Withanarachchi.

 

 

News

The Brand “BOC” was named as the most valuable consumer Brand in the country and the No.1 rank in the Banking sector by the Brand Finance Lanka at the award ceremony held recently. The Bank of Ceylon’s CEO/General Manager Mr. Senarath Bandara and the Chief Marketing Officer Dr. Indunil Liyanage received the certificates carrying the titles awarded to the Bank from the Managing Director Brand Finance Lanka Mr. Ruchi Gunawardene recently.


 The history of 79 years as the No.1 Bank in Sri Lanka is an extraordinary story to tell. Being recognized as the No.1 Brand in the country by Brand Finance Lanka for the 10th consecutive year, the saga of “Bankers to the Nation” began with the need that arose for a state aided Bank to assist Ceylonese Businessmen just before the World War II. Building a base of 12 Million loyal customers who consistently seek a credible financial service, By 2018 the brand “BOC” was rated with a brand value of Rs. 42.87 Billion by Brand Finance Lanka, which is a 5.5% increase compared to the previous year. In recognition of this achievement the “BOC” was awarded as the “No.1 Most valuable consumer Brand” and “No.1 Rank Banking Brand” in Sri Lanka by the Brand Finance Lanka in 2018. It also gained Rs.31.12 billion from InterBrand Sri Lanka fortifying itself as the unwavering No.1 Brand in Sri Lanka. With the brand equity that was build over 79 years, “BOC” acquired a title as one of the “Asia’s Best Brands” from Chief Marketing Officer’s Council (CMO Council) based in Mumbai-India and graciously accepted the "Peoples Service Brand of the Year" at the SLIM - Nielsens Peoples Awards 2018- a voicing of the true acceptance of the people, for lodging an unequivocal brand image in the minds of the people. This indigenous brand was yet again recognized internationally as a MasterBrand for the year 2017-2018 by the CMO council Asia and was named as one of the “Top 1000 Banks in the world” with the No.1 country rank by the “The Banker” U.K. Magazine.


“Gathering momentum over years the brand “BOC” has reached the pinnacle when adjudged as the NO.1 brand in the country for the 10th consecutive year by Brand Finance Lanka. Blending with the Sri Lankan community to bring out the best in their lives, the Bank of Ceylon is one of the key financers behind the country’s economic drive and has become a profound household brand for banking services as “BOC”. This not only because it has the largest balance sheet in the country owned by a single business entity with a trillion triplet in Assets, deposits and loans and advances, nor because it has been named as the country’s No.1 Bank and the No.1 Brand. It is also because of the Bank’s scale and capacity to alter the Sri Lankan banking industry driven by the integrity and financial strength of the brand “BOC” that has been demonstrated to all local and foreign stakeholders.” stated the Chairman, President’s Counsel Mr. Ronald C. Perera.


“Looking back at the progress of the Brand that has come so far, I can confidently say that we have moved in the right direction in this rapidly changing market. “BOC” has deepened the depths of the transformation to build the foundation and the platform to counter risks and challenges that market/ technological disruption can cause. To sustain we will stay on course and correct ourselves through self-reflection as we have always done. We thank our loyal customers and all stakeholders for the confidence and trust they have kept in “BOC” strengthening the brand in 360 degrees” he further added.


Digital disruption has changed the stance of every industry, especially banking, creating swirls of challenges coming from fintech. “BOC” with its experience gathered over many years comfortably ventured into multiple strategies by experimenting constantly to co-create the brand and products with customers. The approach the Bank took to cater to a dynamic customer base has been proven a success over the years. BOC’s agile nature to respond to customer requirements and infuse synergy into the Sri Lankan banking industry has paved way for many new technologies to penetrate the local market. Currently the brand can be accessed both physically and virtually by anyone through its local and foreign branch network that works both as the traditional brick-and-mortar component and the modern-day digital channels. This has enabled BOC to introduce products and services that have gained wider customer acceptance. In order to cater to its all local customer segments BOC has expanded its reach to 627 locations as an inter-connected branch network alongside its sophisticated 923 CDM/ATM network and bill payment kiosks. Brand “BOC” has set a Sri Lankan landmark in London with a banking subsidiary whilst operating Chennai, Male and Seychelles with its own branches in its journey to become the Sri Lankan International Bank. Further “BOC” has a foreign correspondent network of 764 foreign banks and 100 foreign financial agents. Emphasizing on complying truly to educate customers, the brand “BOC” takes an overall 360O communication approach to reach all its customers responsibly. Therefore the brand investments in marketing communications which is considered to be relevantly high in the industry and maintains the highest share of voice among all other brands.


“At the end of the day, revenue growth is the moment of truth for any organization with regard to its brand performance. Our financial records are very clear about what we are, and where we stand. BOC brand has driven the organization to become the highest profit earning single business entity in the country since 2015, which is calculated for 2017 as a Profit Before Tax (PBT) Rs. 30.3 Billion. This is an unprecedented 22.8% revenue growth from 2016 to 2017. Expanding its scale brand “BOC” will soon acquire an asset base worth Rs.2 trillion becoming the unwavering banking giant in the Sri Lanka.” Mr. Senerath Bandara, the CEO/General Manager explained.  
Describing on the next phase of the brand strategy the Bank’s General Manager/CEO Mr. Senerath Bandara stated “Playing a role as a value creator for its main stakeholder the Government of Sri Lanka BOC is one of the main contributors, by way of paying dividends and tax revenue to the Government which again gets translated as a contribution to the country’s socio-economic development. Having stretched its network to every nook and corner of the country, BOC’s competitive spirit now looks further towards an expansion in the South Asian region based on its financial strength and brand reputation.”


“BOC”, over the years has been the trusted financial partner for Sri Lankans. The Bank has gone beyond its role as the financial services provider and enriched many through investments on community development sustainability initiatives. Through its strategic CSR policy the bank has built a sustainable and mutually benefiting nexus between its operation and the community.   


With the essence that was built to serve the Nation, Bankers to the Nation -“BOC” has created a powerful image within Sri Lankan community as a credible and a trusted financial partner that delivers to the genuine need of the people. 

Special Discounts for BOC Cards, to enjoy your Avurudu Shopping  

All BOC Card holders can now enjoy Avurudu shopping with their families with the highest discounts received during the Sinhala and Tamil New Year season. The Bank offers discounts for both its Credit and Debit Card holders at popular shopping outlets across the country. Having over a hundred outlets to choose from, BOC Card holders can enjoy this promotion throughout the Avurudu season on selected days, many till 30th of April 2018 and some popular leisure destinations as long as July 2018. This Special Avurudu discount promotion covers textile and apparel, footwear, jewelry, hotels and spa, restaurants, toy shops, bookshops and insurance offers. Customers can do their shopping with a relaxed mind to make purchases with ease and securely without the risk of carrying the cash. “BOC offers a range of cards that are designed to fit the customer’s requirement and capacity. This is done to ensure that the customers can have a better control over their finances. It is also one of the safest cards that are accepted world-wide. BOC Visa Cards come in the range of Platinum, International gold and International classic, its Master Card option offers Titanium range and Flexi cards are also available. With BOC Debit Cards customers can withdraw or transfer money up to a maximum of Rs.100,000/- per day through any of the 923 ATMs/ CDMs network that is spread across the country anytime you need to do so.” stated Deputy General Manager Product and Banking Development Mr. M.J.P. Salgado

Understanding the need of island-wide BOC customer base, to enjoy their shopping during the most celebrated season in Sri Lanka, BOC Debit and Credit card has arranged an array of offers to cover many popular outlets. With the large number of outlets available, customers can choose and spend wisely whilst saving during Avurudu season. Many popular retail outlets such as Orange, My Collection, Kumarans, House of Fashions, Hameedia, Rich look fashion, Super Fashion, Spring and Summer, Adidas, Saree Mandir, Envoy mansion, Emma, Diliganz, GCS Fashions, Galle City, Sunimal’s, Andum Andum, Bellro, aditi infinity, Hammaa, Shirtworks, Crocodile, Beverly street, Fashion Bug, Cool Planet, CIB, Eaststar handlooms, Hemantha textile, Saffan’s, Bata, DI Leather, Baby care, The factory outlet, Aurora and London stores offers discounts up to 50%. Popular Jewelers who have come on board are Fior Drissage, Raja Jewellers, Chamathkara, Stone and String and the Lover. Apart from this seasonal Avurudu offer, BOC Card holders can exclusively avail themselves of this opportunity to enjoy their holidays with massive discounts at Lavendish Beach Resort Unawatuna, Villa Pinnawala, Royal Hills Nuwara eliya, The Yala adventure, Queens Hotel Kandy, Lavanga Resort  and spa and many other.

All these special offers come along with all other exclusive benefits which BOC Card holders are entitled to. Understanding the changing requirements of customers, BOC Credit Cards have arranged an array of benefits for you such as the lowest interest rate in the market, free life insurance permanent disability cover (Gold Card- Rs.100,000/-, Classic Card Rs.50,000/), free lost baggage  insurance cover during air travel, emergency hospitalization limit enhancement facility, loyalty points and point redemption facilities, 50% cash advance  on availability of a credit limit once a month at any ATM, 52 days (maximum) interest free credit, supplementary card for 3rd party with a flexible limit, free SMS alert facility, easy arrangement plans at our merchant network up to 60 months, speedy credit evaluation for government servants and BOC customers and easy bill payment facilities. With improved real time online card transactions all Credit card bill payments will be updated instantly. All transactions made on cards can be traced easily by registering for the quick SMS Alert for any given telephone number of the customer. Customers can also register for an e-statement and receive it more securely to an email account provided by the customer at the end of the each billing month.

 

THE BANK OF CEYLON HOLDS RAFFLE DRAW FOR E-STATEMENTS

Bank of Ceylon (BOC) successfully   conducted the raffle draw among the customers who joined the e-statement facility, on 13th March 2018.

The winners for first prize of a 48” curved Smart LED TV, second prize - an iPad (Pro 12.9 128G8), an Apple i-phone 7 as the third prize and fifty smart phones as consolation prizes were drawn at the event. As a part of green banking initiatives and the digital transformation process, the Bank introduced an e-statements facility in the year 2016 enabling the customers to obtain their statements on time via e-mail without any additional cost whilst helping to save the environment.

BOC, in promoting this concept among its customers, announced a raffle draw for all foreign currency accounts and Current Account holders to take part in Bank’s green initiatives and win prizes by enrolling for e-statements. The promotion ended on 28th February 2018. The draw was conducted under the Supervision of representatives from Auditor General Department and the Bank’s IS Audit and Legal Divisions. The winners will be informed in due course for collection of gifts.

"Enrolling for e-statements is beneficial to the environment as well as to the stake holders including the community, the customers and the Bank. This facility brings convenience and on-time availability with zero cost. These initiatives are a part of bank’s ongoing efforts to provide customer centric digitalized services to its customers in line with its Corporate Plan as a first priority”," stated the CEO/General Manager of Bank of Ceylon- Mr. Senarath Bandara.

Leading the Sri Lankan Banking industry with over 78 years experience, the Bank of Ceylon has become the most stable and the trusted bank in the country that serves Sri Lankans from all walks of life helping them to build their lives and making themselves financially stable whilst uplifting the country’s economy. The Bank earned global recognition as one of the top 1000 banks in the world, (Country rank No.1) as listed by “The Banker Magazine” (UK). "BOC" was awarded the "Peoples Service Brand of the Year" at the SLIM - Nielsens Peoples Awards 2018, which reflects the brand strength among general public. The Bank claimed its award as the only Sri Lankan brand recognized as one of Asia’s Best Brands in 2013 by the Chief Marketing Officer’s Council (CMO Council) based in Mumbai, India. Brand Finance Lanka has ranked Bank of Ceylon as the country’s No. 1 brand for the last nine consecutive years. It was also been conferred the Master Brand status for the year 2017- 2018 by the CMO Council Asia. InterBrand too has conferred upon “BOC” the title of No.1 Brand in the country at their very first convention held in Sri Lanka. The Bank has passed exceptional milestones in recent years such as becoming the first to gain over Rs.1.8 Trillion assets, over Rs.One Trillion Deposits and over Rs. One Trillion loans and advances. Focusing on the Banks achievement, Fitch Rating Lanka ranked the Bank of Ceylon at AA+(lka) which is the highest rating awarded to a local commercial bank and ICRA (lk) awarded AAA rating which is the highest credit quality rating issued by ICRA Lanka. BOC won the merit award for the Annual Report 2015 under state owned enterprises category at the Excellence in Integrated Reporting Awards – 2016 conducted by the Institute of Certified Management Accountants of Sri Lanka. The Bank of Ceylon maintains international presence with three overseas branches and a subsidiary in London.

 

 

The True Choice of the People Makes “BOC” the “Peoples Service Brand Of The Year”.

“BOC” thanks all Sri Lankans for the People’s choice – a true voice of the people who elevated Bank of Ceylon as the “Peoples Service Brand of the Year” at the SLIM-Nielsen Peoples Awards 2018, the prestigious event that brings out the strength and the impression a brand has created within the people. Organized by the Sri Lanka Institute of Marketing, the national body of marketers in Sri Lanka (SLIM) jointly with the Nielsen Company (Lanka) pvt Ltd, the event is much looked forward to by many renowned brands and brand custodians in the country.

 This Awards ceremony is a platform that demonstrates the strength of a brand that comes forth as a true choice of the people among all renowned brands in the country. All award recipients are selected through an island-wide survey conducted by the Nielsen Company (Lanka) pvt. Ltd, which is one of the renowned multinational research companies in the world. This independent survey demonstrated the brand’s attachment with the people and the effectiveness of the brand’s communication towards them. Annually Nielsen conducts a large scale survey across all 25 districts of Sri Lanka covering citizens between the ages of 15 to 60 years, who will be interviewed and asked to recall their favorite brands for various categories. In order to conduct this extensive research Nielsen follows comprehensive methodology including a large sample group. Nielsen states that tabulated results on brands are made available to SLIM and that these winners selected are truly the ones who have made a lasting impression in the mind of Sri Lankan community. Apart from the “Peoples Service Brand of the year” award, “BOC” brand was nominated for several other significant awards and was one of the four to be nominated for the highest accolade to be awarded at the event - the “People’s Brand of the Year”. The award itself states how a brand has penetrated and established itself as a household brand in hearts and minds of the people escaping the clutter created by every other brand through media over a period of time.

“The achievement is evidence that our strategic thinking and investments made to project the brand “BOC” and to establish it amongst the people have been a fruitful one. I wish to take this opportunity to thank our marketing/brand team and the whole staff for the hard work and commitment to develop “BOC” brand as an accomplished brand through the true voice of the people. Furthermore I wish to thank all Sri Lankans including our valued customers for being with us and supporting our journey towards excellence to become the household brand for banking” stated the General Manager/ Chief Executive Officer Mr. Senarath Bandara.

The Brand “BOC” has been named as Country’s No.1 Brand for the last nine consecutive years by the Brand Finance Sri Lanka and this has been restated at InterBrand “Best Sri Lankan Brands” inauguration convention. InterBrand is the world’s largest and most influential global brand consulting agency. Considering the impact the “BOC” has over the Sri Lankan community the CMO Council Asia conferred the Master Brand Status for the year 2017-2018.  The brand “BOC” has been named as one of the Asia’s Best Brands in 2013 by the Chief Marketing Officers Council (CMO Council) based in Mumbai. Since its inception, Bank of Ceylon’s motive has been the same –that is promoting social and economic development of the country and its people. As such the BOC brand has been strategically adapting its products and services portfolio with a good understanding of future social and economic trends that requires tailor-made banking and financial services. “BOC” has altered its strategy from time to time and adapted the digital transformation in the early part of 2012 and has successfully moved into workflow automation which will cover all important business processes shortly. “BOC”, being the largest and a state owned bank, this is an endorsement of its commitment towards government’s digitalization program. With the success it has gained through the transformation BOC will soon be the first local Bank to automate all business processes and to provide customer convenience to apply for account opening, Loans, and other service request from anywhere anytime.

The Bank of Ceylon has been a trusted financial partner to clients for over 79 years and has reached extraordinary milestones such as surpassing Rs. one trillion assets in 2012, Rs. one trillion in deposits in 2015 and Rs. one trillion advances in 2016. It is the first Sri Lankan bank to do so. The Bank’s asset value now exceeds Rs. 1.8 Trillions and is the highest asset base owned by a single business entity in the country. Currently the Bank of Ceylon is the only Sri Lankan bank to own “a trillion triplet” in the balance sheet. With the current outlook on the bank’s asset growth, BOC will increase its asset base up to Rs. 2 trillion in the near future- yet another milestone in the Sri Lankan banking industry. Such capabilities bestows great responsibilities on the Bank of Ceylon to serve all stakeholders including its very diverse customer base from individuals to businesses and organizations from different geographic locations and economic strata. The Bank’s approach to cater to the very dynamic banking needs of its customer base has been the key factor behind BOC brand’s 79-year-long success. With the time-tested vision as “Banker’s to the Nation”, brand BOC has delivered the best results for its true stakeholders, citizens and the Government of Sri Lanka. 

BOC

 

 

 

 

Management Trainees 2016/2017

 

1.

No. of candidates sat for the selection examination held on 29.01.2017

-

8790

2.

No. of candidates  
a) Successful at the examination
-
2397

 

b) Not Successful at the examination

-

6393

3.

No. of candidates interviewed
(based on the merit order of each district and number of vacancies for each district – district basis)

-

1250

 

4.

No. of selected Management Trainees

-

346

5.

Letters were sent to the selected Management Trainees on 06.09.2017

 

 

 

Click here to download : List of selected Management Trainees